From our mother’s entrepreneurial spirit bringing the first National Irish soap “IRISH BREEZE” to market back in the day! We were brought up around homemade business, Clean living, Irish values and a “can do” attitude.
As life got more fast paced and busy, busy we realised the need to really nourish our bodies.
Yet convenience won over and the food industry became more and more mass produced. We completely moved away from homemade, our Irishness and all that we grew up with.
In 2001 fresh out of university we felt the need to start a food revolution!
We wanted to provide the people of Cork with local, natural and handmade food. We felt our health depended on it. We went on to win awards including the Student Enterprise Award for our idea.
In 2005 Our family kitchen went from making soap to soup and our hands were back in action making fresh scones, soups and juices.
We took to the streets selling on farmers’ markets with an umbrella, a fold-up table and a passion for food that feeds the soul.
We next opened up in the English Market and then our bustling cafe located in Ballinlough in the suburbs of Cork. From the start, Joup was about offering the people of Cork real food provided by nature and crafted by human hands.
That was over 10 years ago now. We as sisters, and as a business, have grown up since. Joup as a family has grown with babies, family values and the blossoming of our philosophy of health and well being into other ventures.